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Coca Cola


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Coca Cola tour

Motorvation were asked by regular client, Line Up Communications to move around the Coca Cola Flame trailer during the run up to the Olympics.  This trailer had been specially designed to celebrate the Coca Cola Future Flame where the trailer had to attend 65 events in 68 days.  Our specially trained drivers had to work ahead of the Olympic flame tour to ensure the trailer was set up and ready prior to the flame arriving at each evening's celebration event.  Motorvation supplied a brand new top of the range Mercedes Actros tractor unit which currently has the world record for best fuel economy in a truck of this size as well as up to date top emission standards to work with Coca Cola's strategy of an environmentally friendly image for this tour.  Despite some incredibly long hours and logistical nightmares, every event was attended and many thousands of people saw the trailer in action.